Sunday, April 5, 2009

Gender Based Marketing?


I've been a wakeboard magazing subscriber for 7 years now. One thing I can count on in each months magazine is a picture of an attractive female in a thong bikini on page 2-3. It is always a Reef advertisement. I just wonder why their marketing advertisements always display women with little to no clothing on. You would think this strategy may not attract the women they are trying to sell clothing and shoes to.

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