Clothing and Paint?

The clothing manufacture Ralph Lauren provides a prime example of an unsuccessful brand extension. I do agree that Ralph Lauren has been very successful and has established a quility brand name. However, I will never know what prompted them to enter into the paint industry. It is so far from what Ralph Lauren is known for. It really makes little to no sense right why they ventured into the paint industry. Not only are retail sales down, construction as well as paint sales have seen drastic declines. Probably wasn't the smartes brand extension move Ralph...