Companies Team Up For Common Good

Capri Sun along with Ritz have teamed up with TerraCycle Inc, a company that is making efforts to improve the recycling process food packaging items. If you donate your CapriSun pouches or Ritz Toasted Chip's bags to select retailers, TerraCycle will turn them into unique fashion bags, tote bags, and pencil cases for adults and kids. I feel this is great marketing strategy for CapriSun and Ritz. It shows that they care what type of impact their product has on the environment. It also is a win-win for TerraCycle because they are preserving the environment while producing a product available for purchase.