Word of Mouth Marketing

This is a picture of my boss and myself after my first summer selling boats. It was at this point that I learned the importance of Word of Mouth Marketing. At the beginning of that summer we introduced a new incentive program. It was called Cash Rewards (www.cashrewardsinc.com) and if a customer bought a boat from us, they were able to get a cash reward depending on the boat they purchased. We offered this program because in the boat industry, word of mouth is often more important than the product you are selling. Cash Rewards helped with this because customers would tell their friends that not only did they get a great boat/customer service from Cope and McPhetres Marine, they also got $10,000 back in their pocket! Word of mouth was huge in our industry.