Nike and Apple have teamed up to not only strengthen both brands but provide a product to enhance peoples every day lives. The introduction of the Nike+ has allowed exercise conscious people across the world an easy way to track how many miles they walk per day, week, and year. This example of co-branding involves the combination of two successful brands into a single service. It works well for both companies because a customer needs to purchase both products in order to experience the features and benefits and the mile tracker. Not only do you have to buy the ipod and the Nike+ shoes, a customer must buy the +tracker which costs about $30.00. Both companies were also smart by making the product only available for specific ipods, and the Nike+ shoes. Therefore, even if someone already has a pair of Nike's or an ipod they most likely have to buy new shoes, a new pod, and the sensor in order to reap the benefits of the new product.
Monday, March 30, 2009
Co-Branding
Nike and Apple have teamed up to not only strengthen both brands but provide a product to enhance peoples every day lives. The introduction of the Nike+ has allowed exercise conscious people across the world an easy way to track how many miles they walk per day, week, and year. This example of co-branding involves the combination of two successful brands into a single service. It works well for both companies because a customer needs to purchase both products in order to experience the features and benefits and the mile tracker. Not only do you have to buy the ipod and the Nike+ shoes, a customer must buy the +tracker which costs about $30.00. Both companies were also smart by making the product only available for specific ipods, and the Nike+ shoes. Therefore, even if someone already has a pair of Nike's or an ipod they most likely have to buy new shoes, a new pod, and the sensor in order to reap the benefits of the new product.
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