Being a college student here at WSU, specifially a marketing major, I have recently been noticing one of Apple's advertising trends. When the have a commercial for the iPhone or iTouch they select a specific age group in which they market to. The one that has been catching my eye is the commercial that shows how easy the iPhone makes it to access Facebook, AIM, and Fandango.com. These are all resources college students use on a regular basis and by actually demonstrating how easy these are to access, Apple has successfully marketed to a younger generation. They also have commercials in which they target a older age group. This commercial displays the applications useful to a person in their middle ages (i.e. calorie counter, financial planner, ect). Cheers to Apple!
Sunday, March 22, 2009
Apple Knows How to Market
Being a college student here at WSU, specifially a marketing major, I have recently been noticing one of Apple's advertising trends. When the have a commercial for the iPhone or iTouch they select a specific age group in which they market to. The one that has been catching my eye is the commercial that shows how easy the iPhone makes it to access Facebook, AIM, and Fandango.com. These are all resources college students use on a regular basis and by actually demonstrating how easy these are to access, Apple has successfully marketed to a younger generation. They also have commercials in which they target a older age group. This commercial displays the applications useful to a person in their middle ages (i.e. calorie counter, financial planner, ect). Cheers to Apple!
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