Word of Mouth Marketing

This is a picture of my boss and myself after my first summer selling boats. It was at this point that I learned the importance of Word of Mouth Marketing. At the beginning of that summer we introduced a new incentive program. It was called Cash Rewards (www.cashrewardsinc.com) and if a customer bought a boat from us, they were able to get a cash reward depending on the boat they purchased. We offered this program because in the boat industry, word of mouth is often more important than the product you are selling. Cash Rewards helped with this because customers would tell their friends that not only did they get a great boat/customer service from Cope and McPhetres Marine, they also got $10,000 back in their pocket! Word of mouth was huge in our industry.

Clothing and Paint?

The clothing manufacture Ralph Lauren provides a prime example of an unsuccessful brand extension. I do agree that Ralph Lauren has been very successful and has established a quility brand name. However, I will never know what prompted them to enter into the paint industry. It is so far from what Ralph Lauren is known for. It really makes little to no sense right why they ventured into the paint industry. Not only are retail sales down, construction as well as paint sales have seen drastic declines. Probably wasn't the smartes brand extension move Ralph...

Companies Team Up For Common Good

Capri Sun along with Ritz have teamed up with TerraCycle Inc, a company that is making efforts to improve the recycling process food packaging items. If you donate your CapriSun pouches or Ritz Toasted Chip's bags to select retailers, TerraCycle will turn them into unique fashion bags, tote bags, and pencil cases for adults and kids. I feel this is great marketing strategy for CapriSun and Ritz. It shows that they care what type of impact their product has on the environment. It also is a win-win for TerraCycle because they are preserving the environment while producing a product available for purchase.

Gender Based Marketing?

I've been a wakeboard magazing subscriber for 7 years now. One thing I can count on in each months magazine is a picture of an attractive female in a thong bikini on page 2-3. It is always a Reef advertisement. I just wonder why their marketing advertisements always display women with little to no clothing on. You would think this strategy may not attract the women they are trying to sell clothing and shoes to.