Nike and Apple have teamed up to not only strengthen both brands but provide a product to enhance peoples every day lives. The introduction of the Nike+ has allowed exercise conscious people across the world an easy way to track how many miles they walk per day, week, and year. This example of co-branding involves the combination of two successful brands into a single service. It works well for both companies because a customer needs to purchase both products in order to experience the features and benefits and the mile tracker. Not only do you have to buy the ipod and the Nike+ shoes, a customer must buy the +tracker which costs about $30.00. Both companies were also smart by making the product only available for specific ipods, and the Nike+ shoes. Therefore, even if someone already has a pair of Nike's or an ipod they most likely have to buy new shoes, a new pod, and the sensor in order to reap the benefits of the new product.
Monday, March 30, 2009
Co-Branding
Nike and Apple have teamed up to not only strengthen both brands but provide a product to enhance peoples every day lives. The introduction of the Nike+ has allowed exercise conscious people across the world an easy way to track how many miles they walk per day, week, and year. This example of co-branding involves the combination of two successful brands into a single service. It works well for both companies because a customer needs to purchase both products in order to experience the features and benefits and the mile tracker. Not only do you have to buy the ipod and the Nike+ shoes, a customer must buy the +tracker which costs about $30.00. Both companies were also smart by making the product only available for specific ipods, and the Nike+ shoes. Therefore, even if someone already has a pair of Nike's or an ipod they most likely have to buy new shoes, a new pod, and the sensor in order to reap the benefits of the new product.
Sunday, March 22, 2009
Apple Knows How to Market
Being a college student here at WSU, specifially a marketing major, I have recently been noticing one of Apple's advertising trends. When the have a commercial for the iPhone or iTouch they select a specific age group in which they market to. The one that has been catching my eye is the commercial that shows how easy the iPhone makes it to access Facebook, AIM, and Fandango.com. These are all resources college students use on a regular basis and by actually demonstrating how easy these are to access, Apple has successfully marketed to a younger generation. They also have commercials in which they target a older age group. This commercial displays the applications useful to a person in their middle ages (i.e. calorie counter, financial planner, ect). Cheers to Apple!
Wednesday, March 11, 2009
Arm Fat?
I find this anti-Mcdonald's advertisement to be very interesting. They use Mcdonalds slogan "I'm lovin' it" and famous golden arches to market against the fast food restaurant. The picture was posted to display the negative affects (obesity) of eating food from the restaurant. Doesn't this image really make you think twice about eating that double cheeseburger?
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