Correct Target Market?

After seeing this advertisement for a local boat dealership, I wondered how this ad appeals to thier target market. Mastercraft's target market is older (25-60), where the video game Rock Band seems to have a younger target market (12-30). Young people use Mastercraft's, however, it is typically thier parents that purchase the boats. I do understand the importance of building customer loyalty and hosting an event for a younger market could increase future boat sales. Agree/Disagree?