The Kid's Back!

In recent days, the Seattle Mariners have re-acquired on of the most famous names to wear a Mariner's uniform. The acquisition of Ken Griffey Jr. to Seattle has to be one of the most profitable moves the organization has made in recent years. Depending on his overall performance it may not bring the M's the wins they so desperately need on the field. He is getting up there in age and has struggled to stay healthy in recent years. However, the Mariners will sell more game tickets and apparel with Griffey is on the team. More profit will allow the club to acquire better players and hopefully produce a winning ball club. It was a very good marketing move by the Mariners marketing staff. They will now be able to market the Griffey brand alongside the Mariner's organization.

I wan't to appologize for my last post. I thought that the add from Mastercraft of Seattle was viewable. However, I came across an article today in the Seattle Times. Chief executive for Amazon, Jeff Bezos is holding a new product that I think in time will be a huge seller. He's holding an electronic book where customers can download novels in less than one minute. The device has internet available through the 3G network and is commonly related to the ipod touch. The product is called the Kindle 2.0. I think this could gain emense popularity once it hits shelves February 24th.

Correct Target Market?

After seeing this advertisement for a local boat dealership, I wondered how this ad appeals to thier target market. Mastercraft's target market is older (25-60), where the video game Rock Band seems to have a younger target market (12-30). Young people use Mastercraft's, however, it is typically thier parents that purchase the boats. I do understand the importance of building customer loyalty and hosting an event for a younger market could increase future boat sales. Agree/Disagree?